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Sunday, October 13 • 6:00pm - 8:00pm
FILM PANEL Hosted by FilmBreak, Ripple News, & Entertainment Attorney Mitra Ahouraian at William Morris Endeavor Theater. Sposored by Film LA and Magnolia Bakery. Video On-Demand: Market Potential and Opportunities in Marketing and Merchandising. Purchase

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Video On-Demand: Market Potential and Opportunities in Marketing
and Merchandising. Moderated by Entertainment Attorney Mitra Ahouraian.

On Sunday October 13th at 6pm, at
the William Morris Theater located at 9601 Wilshire
Blvd Beverly Hills, CA 90210,
 join the Bel Air Film Festival, in
association with FilmBreak and Ripple News for a hosted panel on emerging
digital opportunities in film and television distribution, audience engagement,
marketing, and merchandising.

The expert panel will:
  • Discuss how to effectively reach an audience that goes below the radar of traditional marketing. 
  • Review the new “tools” available for content producers, advertisers, and financiers. 
  • Explain what are the challenges presented in a new media landscape and how do overcome them.
  • Explain what are the trends that professionals should watch for in new media and why.

Speakers
avatar for Mitra Ahouraian

Mitra Ahouraian

Los Angeles-based entertainment attorney Mitra Ahouraian launched her legal career working with globally renowned firms, developing a foundation in Business Litigation, Intellectual Property, and Corporate Law before branching off into Entertainment. Mitra has extensive experience in film, music, and books, and served as General Counsel to independent book and audio book publisher Phoenix Books (and subsidiary companies Phoenix Books and Audio... Read More →
avatar for Mitch Berman

Mitch Berman

Mr. Mitchell Berman is a 30-year media industry veteran that includes 6 start-ups and a successful IPO. He has spearheaded the launch of digital consumer and business services spanning social media, overthe-top video, mobile entertainment, video-on-demand, cable, satellite, digital music, interactive TV, IPTV, games, rewards, retail, commerce and subscription-based entertainment products.   Currently, Mitch serves as the CEO and Chief... Read More →
avatar for Justin Massion

Justin Massion

Justin Massion is the Director of Crowdfunding Services at FilmBreak. He successfully helped raise over $220,000 as Marketing Director for Marc Zicree’s Space Command on Kickstarter, which reached its goal of $75,000 in the first 3 days of the campaign. Justin is the founder of Jam Studios, a company dedicated to developing new properties across Technology, Entertainment and Design. Justin began his career working for a top... Read More →
avatar for Taylor McPartland

Taylor McPartland

After growing up in a very small northern California town, Taylor moved south to attend Whittier College and pursue his passion for film. Upon graduating in 2007, Taylor dove into a career in the industry with a focus on screenwriting and producing. It was during this period that Taylor began developing the concept for FilmBreak, a data-driven platform designed to streamline the marketing and distribution processes of film projects Originally... Read More →



Sunday October 13, 2013 6:00pm - 8:00pm
William Morris Endeavor Theater 9601 Wilshire Blvd Beverly Hills, CA 90210.

Attendees (3)